askVela vs Front

Front sorts tickets.askVela resolves them.

Front is excellent as a shared inbox where your team assigns emails, adds comments, and runs workflows. askVela puts an AI in front of it that answers customer questions from your content, handles order status and cancellations on its own, and negotiates fair partial refunds — before an agent has to step in.

Fair flat rate · EU-hosted under GDPR · Free migration · €100 time guarantee

Your shop address goes here — your customers ask the questions later.

Temporary demo, for testing only. No data is stored permanently.

Direct comparison

askVela vs Front

Fairly speaking: Front is strong at team inbox and collaboration, askVela at action-taking customer self-service. Here’s where their strengths differ.

FeatureaskVelaFront
Pricing modelFair flat ratePer seat + AI add-on
Shared team inbox & collaboration
AI replies included (1,000–12,000/month)Add-on / higher tier
Unlimited team members
Customer self-service via chat widget
AI handles refunds & order status on its own
Product recommendations in chat (upsell)
Answers from your content with source citations
Knowledge-gap queue → 1-click article
EU hosting / GDPR / DPA
Native German AI
Self-hosting available
Free migration

Where a pure team inbox hits its limits

An inbox for agents is not self-service for customers

Front brings conversations together brilliantly — but every single one still ends up with a human. In day-to-day e-commerce, that costs time and margin.

Every email needs an agent

Front assigns and organizes, but it doesn’t answer customer questions on its own. Order status, cancellations, and “where’s my package?” keep landing back with the team.

Per-seat pricing, AI as an add-on

Front charges per agent (Starter, Professional, Enterprise), and AI features like Copilot or Autopilot are paid add-ons on the lower tiers.

US platform instead of an EU setup

Front is primarily US-hosted. For DACH shops, that means more work around GDPR, DPAs, and truly native German AI.

Why askVela

Front organizes the inbox — askVela closes the case

Keep the benefits of a great inbox and add an AI in front of it that actually takes action in your shop instead of just assigning tickets.

Answers from your content

With source citations — no hallucinations. Spots knowledge gaps and suggests ready-to-publish articles.

Sells & protects your margin

Recommends the right products in chat and negotiates a fair partial refund before money changes hands.

EU-hosted, GDPR, DPA

Native German AI, self-hosting available. Your customer data stays in the EU.

Playground

No video. No mockup. The real dashboard.

One click creates your personal sandbox workspace – with real conversations, real AI and every setting. You click through exactly the product your customers get.

  • No sign-up
  • 60 minutes, all yours
  • Deletes itself

€100 time guarantee

Switch with zero risk

We’ll migrate your entire help center for free and build you a ready-to-use demo. Don’t like it at all? We’ll send you €100 for your time.

Frequently asked questions

01Should we replace Front with askVela or use both?

It depends on your focus. If your team collaborates heavily across email, social, and SMS, assigning and commenting on conversations, Front is very strong as a shared inbox. If your main goal is for customer questions in the shop to be solved automatically and independently — order status, cancellations, refunds, product questions — askVela is the better choice. Many shops start with askVela as an action-taking support AI in front of the inbox and only pass true edge cases to the team. We handle the migration for free.

02Is askVela GDPR-compliant and where is the data stored?

Yes. askVela is EU-hosted, a data processing agreement (DPA) is included, and the AI is natively German-speaking. Self-hosting is available on request. Your customer data never leaves the EU — a clear difference from primarily US-hosted platforms.

03How exactly is askVela different from Front?

Front is a shared team inbox: it brings conversations from many channels together so your team can assign them, comment on them, and process them via workflows. But Front doesn’t answer customer questions on its own — every conversation ends up with an agent. askVela is an action-taking customer AI with a live chat widget: it answers questions from your content with source citations, handles order status and cancellations on its own, negotiates fair partial refunds (payout only after your approval), and recommends products. That reduces ticket volume instead of simply distributing it better.

04What does askVela cost compared with Front’s seat-based model?

askVela costs a fair flat rate — with unlimited agents and a fixed AI allowance of 1,000 to 12,000 replies a month. There’s no billing per seat, per ticket, per conversation, or per AI-resolved case. Front charges per seat (Starter, Professional, Enterprise) and offers core AI features on lower tiers as paid add-ons. As your team grows, your askVela bill stays predictable instead of rising with every seat and every AI resolution.

Ready to modernise your support?

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